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Era Edar Case Study

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CH’NG CHIA YEE 219648 CHUA YI MEI 219663 NEW SZE YEE 219791 ONG WEI LING220125 KOK KHAR HOW 221246 CASE 5 : ERA EDAR MARKETING SDN.BHD (EEMSB) GROUP : 6
Executiv e Summar y Family business (Islamic business concept ) Founder: late Prof. Dr. Azizan Ismail Nature of Business: Homeopathi c business Core Product: Examo-CKM500 Direct selling business: switch from MLM to SLM model EEMSB  SLM model ; CNI and Zhulian MLM model
PROBLEMS STATEMENT Comparison of the direct selling method of EEMSB between CNI and Zhulian Compliance of EEMSB business with Islamic business Challenges and future strategic planning for EEMSB
DIRECT SELLING  Direct selling is a method of marketing strategies, in which retailing goods and services directly to the consumers  It is usually conducted in a face to face manner  Method of Direct selling:  Multilevel Marketing (MLM)  Single level Marketing (SLM)
Direct Selling Method  Seller recruits other distributors (Down liner) or an individual as a member distribute the goods  They receive commissions and bonuses on the sales they make  Down liners are necessary to increase the sales force, and thus generate a huge number of sales  Do not recruit other sales representative and they cannot sponsor any other distributorship  compensation paid based on their own personal sales activity  Seller makes money by buying product from a parent company and selling them directly to customers Multi-Level Marketing Single level Marketing
Comparison of the direct selling method of EEMSB between CNI and Zhulian   EEMSD CNI Zhulian Type of business   Sell medicine products based on homeopathy, schuessler’s biochemic, herbalism and aromatheraphy   Promote Halalan Toyyiban business concept (effective, safe, pure and halal) Sell F&B, health food supplement, household, personal and beauty care products Sell costume jewellery and consumer products Fee become member RM55 Membership fee is either RM55 or RM70 RM68.00 for West Malaysia (WM) and RM74.00 for East Malaysia (EM) Direct selling model SLM MLM MLM
Concept of MLM/SLM Has service centres (managers), marketing agent (outlets), and distributors.   SC appoints marketing agents among distributors. Sell and distribute products to distribution centre (DC)   DC sells and distributes products to sales points (SP) and distributors   Distributors deliver products directly to customer and follow-up after the sale Independent distributor recruit, motivate, supply, and trains others to sell Zhulian products Member in MLM/SLM   Outlets and distributors Sales points and distributors Independent distributor   Composition of members   Members (employees) of company Not employee of company Not employee of company
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Thursday, November 01, 2007



A few weeks ago I speculated that the EDAR gene was responsible for variation in hair form in regards to curly vs. straight. I based this on the distribution of polymorphisms and the variation of the phenotype geographically. I was wrong. Rather, it is responsible for variation in thickness of the hair follicle. A Thick Head of Hair Is in the Genes:
...Geneticists at the University of Tokyo and several other institutions in Japan, Thailand, and Indonesia have now used the HapMap to explore why Japanese and Chinese people have thick hair: The cross-sectional area of East Asian hair fibers averages about 30% larger than that of Africans and 50% larger than that of Europeans.

The researchers started with 170 candidate genes known to be involved in hair development based on mouse studies and rare inherited human diseases...A variant in a gene called EDAR was present in 88% of the Japanese and Chinese but not at all in the two other groups. To see how this gene affected hair thickness, the researchers examined hair fiber dimensions and DNA from 186 individuals from two ethnic groups in Southeast Asia who have a variety of hair types. Hair fibers were thickest in people who have two copies of the East Asian version of EDAR.


The researchers specifically rejected the correspondence of a particular genotype on this locus to phenotypic curliness or straightness. Don't pay attention to the adaptive explanations, the literature in this area offers cold climate as the explanation for nearly all derived East Asian features. EDAR is a major nexus for a lot of developmental action. It seems that wearing a fur cap of some sort would be better insulation than thicker hair! What we do know is according to haplotter the whole region around EDAR has been slammed by selection, SLC5A7, LOC402097, SULT1C1, SULT1C2, GCC2, LIMS1, RANBP2, FLJ32745 and finally, EDAR (just type EDAR into the "gene name" text box).

Labels: Genetics


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